• Regulatory and compliance constraints slow content approvals and limit what can be promised in offers
• Prospects have high trust thresholds, making cold traffic opt-ins difficult and expensive
• Long, multi-stakeholder sales cycles require sustained education but attention spans are short
✓ Higher opt-in rates and lower cost per lead by focusing on one specific financial outcome per ebook
✓ Improved lead qualification via segmentation questions at download, enabling targeted nurture sequences
✓ Shorter time to first meeting by equipping prospects with decision frameworks and readiness checklists