• Low opt-in rates from generic newsletter offers that lack a clear outcome
• Offer–audience mismatch across goals (fat loss, strength, mobility, longevity) causing poor relevance
• High bounce and low intent from social traffic; visitors don’t see immediate value
✓ 2–4x higher opt-in rates compared to generic newsletter signups
✓ Faster lead capture with clear, near-term wins that build immediate trust
✓ Better segmentation and follow-up personalization by goal, level, and dietary preference