• Strict compliance requirements (HIPAA, PHI) limit data collection and messaging options
• Low trust and high skepticism among patients and providers toward marketing content
• Fragmented audiences (patients, caregivers, clinicians, administrators) require tailored messaging
✓ Higher landing-page conversion rates by offering clear, actionable value in a compact format
✓ Trust and authority through evidence-based, compliance-safe content and clinician-reviewed copy
✓ Improved segmentation and lead scoring by aligning ebooks to condition, role, and stage of care