• Navigating HIPAA and consent requirements while capturing emails
• Building trust with patients and clinicians in a sensitive, high-stakes field
• Fragmented audiences (patients, caregivers, clinicians, administrators) with different needs
✓ Higher opt-in rates from high-intent, problem-specific topics
✓ Improved lead quality and segmentation by audience role (patient, caregiver, clinician, admin)
✓ Faster nurture velocity with clear next steps and embedded CTAs to book, refer, or demo