• Strict privacy and HIPAA compliance requirements slow list growth and add friction to forms
• High patient skepticism and low trust around sharing contact information
• Fragmented patient journeys across website, patient portal, and in-clinic touchpoints cause drop-off
✓ Higher-quality subscribers who are closer to booking and better segmented by interest or condition area
✓ Increased landing page conversion rates and lower cost per lead with value-forward, trust-building content
✓ Improved patient education and confidence, supporting better engagement with providers