• Algorithm volatility makes reach unpredictable, slowing list growth without a compelling offer
• Link-in-bio and Story traffic leaks due to too many choices, resulting in low opt-in rates
• Time constraints: crafting a quality lead magnet and follow-up sequence takes too long
✓ 2–5x higher opt-in rates versus a generic “join my newsletter” pitch
✓ Lower cost per lead by repurposing existing content and leveraging organic reach
✓ Build an owned audience resilient to algorithm changes, bans, and CPM swings