• Algorithm volatility reduces consistent traffic to opt-in pages
• Generic freebies cause audience fatigue and low opt-in rates
• Weak value propositions in captions and bios fail to compel sign-ups
✓ 2–4x higher opt-in rates compared to generic PDFs
✓ Lower cost per subscriber through organic amplification and partnerships
✓ Improved segmentation enables more relevant offers and higher click-through rates