• Strict advertising and ethics rules (ABA/state bar) limit testimonials, guarantees, and aggressive claims.
• High CPC and intense competition for legal keywords make paid acquisition costly.
• Prospects face high stakes and low trust, reducing willingness to share contact details.
✓ Higher opt-in rates than generic newsletters thanks to immediate, specific value.
✓ Better lead qualification by intent and practice area, improving consultation show rates.
✓ Authority and trust-building content reduces perceived risk in contacting an attorney.