• Strict bar advertising rules and compliance requirements limit claims, testimonials, and aggressive offers.
• High competition and cost-per-click on legal keywords make paid acquisition expensive.
• Prospects have trust and privacy concerns, hesitating to share details or book consultations.
✓ Grow segmented, high-intent email lists by practice area for targeted follow-up.
✓ Lower cost per lead versus paid search alone by converting existing traffic.
✓ Build authority and trust with educational assets that demonstrate expertise.