• Strict bar advertising rules and compliance constraints limit aggressive offers and messaging
• Prospects have high skepticism and low legal literacy, slowing trust and conversions
• High CPC and intense competition make paid acquisition expensive without strong opt-ins
✓ Higher landing-page conversion rates and lower cost per lead compared to generic blogs or newsletters
✓ Improved lead quality as readers self-qualify by topic, location, and case stage
✓ Faster trust-building through clear, plain-language explanations and attorney authority