• High-intent technical traffic converts poorly because assets are too generic or theoretical
• Long, complex buying cycles make it hard to capture and nurture early-stage engineers
• Complex products need proof, specs, and workflows—missing practical, hands-on assets erodes trust
✓ Higher landing-page conversion rates with practical, job-ready assets
✓ Improved lead quality and intent signals via role/tech-stack fields and asset selection
✓ Shorter time-to-MQL using progressive profiling and nurture-ready checklists