• Low discoverability on Amazon due to weak keywords, categories, and metadata
• Unclear KDP choices (KDP Select vs. wide), pricing, and royalty trade-offs
• Inconsistent quality: editing, interior formatting, and cover design that undermines credibility
✓ Authority and trust: a visible, well-reviewed book positions you as a go-to advisor
✓ Lead generation: embedded CTAs and reader magnets convert readers into qualified pipeline
✓ Revenue diversification: royalties (ebook, print, KU) plus speaking, workshops, and cohorts