• Deciding between KDP Select exclusivity vs. going wide (IngramSpark, Draft2Digital) and understanding rights/taxes
• Confusing metadata choices (keywords, BISAC codes, categories) that limit discoverability
• Inconsistent production quality (covers, interiors, file specs) leading to poor conversions and reviews
✓ Higher margins and lifetime ownership of IP with control over pricing, bundles, and formats
✓ Faster time-to-market than traditional publishing, enabling timely thought leadership in fast-moving retail
✓ Authority and lead generation: books drive consulting, speaking, and course sales