• Picking a profitable niche and keywords that align with Amazon’s algorithm and real buyer intent
• Formatting pitfalls across Kindle (reflowable) and paperback (fixed trim), including margins, bleed, and image DPI
• Low click-through from weak covers and metadata; poor conversion from unoptimized descriptions and lack of A+ Content
✓ Higher margins and full creative control with 35–70% royalty structures
✓ Speed to market: ship an MVP microbook in weeks and iterate from reader data
✓ Global reach and print-on-demand distribution without inventory risk