• Choosing the right platforms (KDP, IngramSpark, Draft2Digital) and distribution strategy
• Weak positioning: unclear niche, keywords, and category strategy reduces discoverability
• Quality gaps in editing, formatting, and cover design that hurt conversions
✓ Faster time-to-market and agile iteration based on real reader data
✓ Higher royalties and direct cash flow compared to many traditional deals
✓ Authority building and qualified lead generation for products, services, and speaking