• Low discoverability on Amazon due to weak keywords, categories, and metadata
• Limited budget for professional editing, cover design, and interior formatting
• Unclear launch strategy for reviews, email list activation, and day-one sales
✓ Higher margins and faster time-to-market compared to traditional publishing
✓ Full control of IP, branding, pricing, and release cadence
✓ Direct audience building (email list, community) for ongoing product and service upsells