How to Write a General Business how to guides

Common Challenges

• Confusion around KDP setup (trim sizes, bleed, EPUB/PDF interiors, hardcover vs paperback)

• Low discoverability due to weak keywords, poor categories, and unoptimized metadata

• Unclear pricing and royalties (70% vs 35%, print costs, KDP Select/Kindle Unlimited decisions)

Benefits

✓ Faster time-to-market with full creative control and rights ownership

✓ Higher margins per copy and diversified revenue (ebook, paperback, hardcover, audiobook)

✓ Direct lead generation via in-book CTAs and list-building, fueling consulting or product sales