• Validating market demand and positioning before writing
• Low-quality cover, title/subtitle, and weak metadata that kill discoverability on Amazon
• Formatting issues across Kindle and paperback (KDP Print) leading to poor reviews
✓ Higher royalties (35-70%) and faster cash flow than traditional publishing
✓ Speed to market (often 60-90 days) with full control over updates and editions
✓ Own the IP and data, enabling repurposing into courses, workshops, and consulting