• Low discoverability due to weak keywords, categories, and metadata on Amazon
• Covers and book descriptions that don’t convert browsers into buyers
• Unclear pricing, royalty, and distribution strategy across eBook, print, and audiobook
✓ Faster speed-to-market and full creative control versus traditional publishing
✓ Higher margins with direct control over pricing, promotions, and formats
✓ Own audience and data: grow your email list, retargeting pools, and CRM