• Low discoverability due to weak keywords, categories, and metadata
• Non-converting covers, titles, and subtitles that fail to communicate value
• Unclear launch plan with no email list, ARC team, or promotional partners
✓ Higher royalties and control compared to traditional publishing, with faster iteration cycles
✓ Authority flywheel: a published book increases trust, speaking invites, and deal velocity
✓ Evergreen lead generation asset that feeds courses, consulting, and product sales