How to Write a Sales & Sales Enablement how to guides

Common Challenges

• Choosing the right KDP categories and keywords for B2B sales niches, risking poor discoverability if misaligned

• Professional formatting across ebook and print (trim sizes, margins, bleed, tables, charts) without sacrificing credibility

• Balancing KDP Select exclusivity vs. going wide (IngramSpark) while enabling corporate bulk orders and bookstore access

Benefits

✓ Lead generation flywheel via in-book CTAs to a resource hub, demo, or assessment

✓ Authority acceleration that shortens sales cycles and opens speaking, podcast, and partner opportunities

✓ Diversified revenue streams (ebook, paperback, hardcover, audiobook, translations) plus enterprise bulk orders