How to Write a Sales & Sales Enablement lead magnet creator

Common Challenges

• Lead magnets take weeks or months to produce with agencies and internal teams, slowing pipeline creation.

• Generic PDFs and eBooks aren’t tailored to ICP, industry, or funnel stage, resulting in low engagement and poor conversion.

• Fragmented toolchain (docs, design, approvals, CRM) creates version chaos and inconsistent brand voice.

Benefits

✓ 90%+ faster turnaround: from 6 weeks to 15 minutes, accelerating campaigns and quarter-end pushes.

✓ 60–80% lower content costs by replacing agencies and freelance design; typical teams save $5k–$20k per quarter.

✓ 25–40% lift in meetings booked and MQL→SQL conversion with ICP- and stage-targeted content.