• Unpredictable lead flow and over-reliance on referrals
• Low conversion from website traffic to qualified leads (MQL/SQL)
• Manual, slow prospecting that wastes SDR/founder time
✓ Predictable pipeline: 147 qualified leads/month on average within 60 days
✓ 3.4x more deals closed in 90 days via authority-led enablement
✓ 38–52% improvement in SQL-to-opportunity conversion and win rates