• Unpredictable pipeline with low-quality or stalled leads
• Inconsistent messaging across outbound, discovery, and proposals
• Slow proposal turnaround and pricing chaos reduce win rates
✓ 147 leads/month average within 6 weeks of launch
✓ 3.4x more deals closed within 90 days of enablement
✓ Proposal turnaround time reduced by 68%, boosting speed-to-sign