• Inconsistent sales messaging and collateral across teams, causing stalled deals and lost credibility
• Low lead-to-opportunity conversion due to weak qualification and lack of buyer education
• Slow rep ramp and uneven execution without a clear, centralized enablement playbook
✓ Average 147 qualified leads per month within 60 days from launch
✓ 3.4x more deals closed within 90 days via playbooks + proof library
✓ 28% higher win rates and 22% shorter sales cycles in two quarters