• Inconsistent lead flow relying on referrals and word-of-mouth, causing revenue volatility
• Low perceived authority in a crowded market, limiting premium pricing and inbound demand
• Poor discovery call conversion (often <15%) due to weak qualification and unstructured conversations
✓ 147 qualified leads/month average by Day 90 via lead magnet + webinar + content engine
✓ 3.4x more deals closed (e.g., improving 14% to 48% close rate) within 60 days through call scripting and tiered offers
✓ 41% lower CAC in 90 days using lifecycle nurturing, retargeting, and paid diagnostic