• Inconsistent pipeline and overreliance on referrals, causing unpredictable revenue
• Low perceived authority versus niche competitors with published IP and visible proof
• No signature framework to differentiate offers and command premium pricing
✓ Used by 2,500+ Life & Business Coaching professionals, averaging 147 leads/month by day 90
✓ 3.4x more deals closed within 60 days through proof assets and sales enablement
✓ +62% revenue growth in 90 days for coaches executing all five plays