• Inconsistent lead flow and overreliance on referrals, creating revenue volatility
• Low market authority in crowded niches; content not converting to booked calls
• Manual, slow sales process with weak follow-up and no standardized playbook
✓ Predictable demand generation: 147 leads/month average within 60 days; 18–27% booking rate to sales calls
✓ Conversion lift: 3.4x more deals closed; close rate rising from ~11–15% to 28–36% in 90 days
✓ Faster sales cycles: time-to-close reduced 41% on average via automated follow-up and proposal workflows