• Unpredictable pipeline with reliance on referrals and feast-or-famine deal flow
• Weak market differentiation, making premium pricing hard to win
• Low conversion from content to qualified meetings due to unclear CTAs and scoring
✓ 147 leads/month average after 8–10 weeks of execution
✓ 3.4x more deals closed from ABM cadence by Day 75
✓ 25–45% reduction in CAC via improved scoring and sequencing