• Rising customer acquisition costs (CAC) and over-reliance on paid ads to scale
• Thin differentiation across marketplaces leading to price competition and margin erosion
• Insufficient authority content to rank organically and capture high-intent traffic
✓ 147 leads/month average from authority content within 90 days
✓ 3.4x more retail/wholesale deals closed using a buyer enablement hub
✓ 22–30% organic revenue lift in 120 days from compounding authority