• Rising customer acquisition costs (CAC) with stagnant conversion rates
• Anonymous traffic not converting into qualified, marketable leads
• Fragmented data across storefront, ads, email/SMS, and marketplaces limits personalization
✓ Average 147 net-new qualified leads per month from non-purchasing traffic within 60 days
✓ 22-35% email opt-in rate on quiz/popup sequences after A/B/C testing
✓ 18% increase in first-purchase conversion from triggered email/SMS flows in 90 days