• Inconsistent lead quality and low volume from paid and organic channels
• Fragmented sales enablement content causing slow, inconsistent rep performance
• High customer acquisition costs (CAC) with poor conversion to qualified pipeline
✓ 147 leads/month average within 45 days from guided quiz + gated assets
✓ 3.4x more deals closed after predictive scoring and dynamic battlecards
✓ 28% reduction in CAC via authority content and intent routing