• Inconsistent lead flow and overreliance on referrals or seasonal demand
• Low perceived authority leading to price resistance and longer sales cycles
• No repeatable content system to demonstrate expertise at scale
✓ 147 leads/month average after 60 days via content + funnel activation
✓ 3.4x more premium deals closed using authority deck and proof-based selling
✓ 27% average price lift within 8–12 weeks from strengthened positioning