• Inconsistent monthly lead flow and heavy reliance on paid ads with rising CAC
• Low conversion from social followers to booked consultations or trial sessions
• Lack of authority assets to justify premium pricing and longer-term packages
✓ Average 147 qualified leads per month by day 60 using the challenge funnel and authority flywheel
✓ 3.4x increase in consultations booked from social and email traffic within 45 days
✓ 28-45% lower customer acquisition cost through lead scoring and retargeting efficiencies