• Inconsistent lead flow from social, referrals, and walk-ins
• Low conversion from trials/intro offers to recurring memberships
• Weak authority positioning against cheaper local and online competitors
✓ 147 leads/month average within 60 days of launch
✓ 3.4x more deals closed from intro sessions using standardized scripts
✓ 28–42% lower customer acquisition cost (CPL/CAC) with automation