• Inconsistent lead flow and weak brand trust across channels
• Sales teams lack authority assets to accelerate deals and handle objections
• Hard to tie content efforts to revenue, pipeline, and CAC reduction
✓ 147 leads/month average from authority assets within 60–90 days
✓ 22–34% lift in SQL-to-close rate via enablement stack within 90 days
✓ 35% lower blended CAC by shifting from paid to owned authority in 120 days