• Unpredictable pipeline and month-to-month revenue swings
• Low MQL-to-SQL conversion due to weak qualification and messaging gaps
• Limited authority and credibility in crowded markets, slowing deal velocity
✓ 147 leads/month average within 60 days while reducing CAC by 25–35%
✓ 3.4x more deals closed through improved enablement and qualification
✓ SQL volume up 2.1x and pipeline value up 2.8x in the first 90 days