How to Write a General Business sales enablement

Common Challenges

• Disjointed sales and marketing content causing inconsistent messaging and lost deals

• Slow speed-to-lead and poor routing that waste buying intent

• Low MQL-to-SQL conversion due to weak scoring and handoff processes

Benefits

✓ 147 leads/month average by month 3 across inbound and ABM.

✓ 3.4x more deals closed in targeted segments using AI scoring and plays.

✓ 28% shorter sales cycles via deal intelligence and close-plan rigor.