• Inconsistent pipeline due to algorithm volatility and seasonal reach drops
• Low follower-to-lead conversion because profiles lack structured CTAs and value exchange
• Time-consuming manual DM triage that delays replies and loses hot opportunities
✓ Average 147 leads/month within 60 days from organic + micro-boosted posts
✓ 3.4x more deals closed via DM funnel optimization and fast follow-ups
✓ 2.2x email list growth (median CPL: $0.85–$1.40 with boosted posts)