• Unpredictable pipeline driven by referrals and seasonality
• High volume of low-intent inquiries wasting attorney time
• Advertising and ethics constraints limit messaging and targeting
✓ 147 leads/month average by Day 90 across SEO, LSAs, and webinars
✓ 3.4x more deals closed from improved speed-to-lead (median first response <5 minutes)
✓ 42% lower blended CAC within 60 days via LSAs + PPC + retargeting