• Inconsistent pipeline with low-quality, non-sales-ready leads
• Rising customer acquisition cost (CAC) and poor channel ROI attribution
• Weak authority and trust, resulting in low demo/booked-call conversion
✓ Average 147 leads/month within 90 days across SMB–mid-market programs
✓ 32% lower CAC within 60 days by shifting budget to high-intent sources
✓ 3.4x more deals closed per quarter via faster velocity and better enablement