• Inconsistent lead quality and limited visibility into which campaigns drive sales-ready demand
• Marketing-to-sales handoff friction causing delayed follow-up and lost opportunities
• Content sprawl with low reuse; sellers can’t find or trust the latest assets
✓ 147 leads/month average within 60 days of launch across mid-market programs
✓ 3.4x more deals closed in ABM-targeted segments within two quarters
✓ 38% lift in SQL-to-close rate after playbook and battlecard rollout