• Inconsistent lead flow and over-reliance on paid portals with rising CPL
• Low differentiation in crowded markets, making it hard to win listings at premium commission
• Slow follow-up and weak nurture, causing cold leads and lost deals
✓ 147 leads/month average within 45 days of launch; CPL reduced 42% vs portals
✓ +28% increase in listing appointments booked within 60 days
✓ 3.4x more deals closed from past clients and sphere by Day 90