• Inconsistent authority across channels reduces trust, elongates sales cycles, and depresses win rates.
• Reps lack buyer-stage content (stories, POVs, objection handling) to advance deals, causing stalls and no-decisions.
• Over-reliance on outbound sequences with low reply rates; insufficient inbound and referral-led pipeline.
✓ 147 leads/month average from authority channels within 90 days, driving a 3.4x increase in inbound-sourced pipeline.
✓ 23% higher win rates on opportunities touched by authority content and buyer-stage assets.
✓ 34% faster new-rep ramp to first quota month due to AI-assisted talk tracks and centralized content.