• Unpredictable pipeline and quarter-end scramble due to inconsistent top-of-funnel volume
• Low reply and meeting rates from generic outbound that misses ICP and persona intent
• Fragmented tools and data create slow lead routing and poor SDR follow-up SLAs
✓ 147 qualified leads per month on average within 60 days across mid-market teams
✓ 3.4x more deals closed from ICP-fit leads due to better scoring and routing
✓ 28–45% pipeline growth within 90 days driven by authority content + multichannel