• Translating complex engineering work into executive-friendly content that builds trust and generates qualified leads
• Inconsistent, ad-hoc case studies due to limited SME time, resulting in weak proof and low conversion
• Slow, generic RFP/proposal responses leading to low win rates and long sales cycles
✓ 147 leads/month average from authority assets within 90 days, based on multi-client cohort
✓ 3.4x more deals closed from content-attributed pipeline within two quarters
✓ 41% faster RFP turnaround and +23% bid win rate average by day 60