• Complex, technical buying cycles lead to long sales timelines and stalled deals
• Engineering value is hard to translate into CFO-ready business outcomes and ROI
• Inconsistent, outdated technical collateral across presales, sales, and marketing
✓ 147 leads/month average from technical calculators and webinars within 90 days
✓ 3.4x more deals closed when proposals include ROI models and reference architectures
✓ 38% reduction in sales cycle length via standardized technical proof and risk surfacing